Course Guides
Marketing 329
Global Marketing
Professor: Dr. George L. "Laurie" Pamental, gpamentel@ric.edu
Librarian: Patricia Brennan, pbrennan@ric.edu
Selected Information Resources
Cultural analysis |
|
| Background notes...[US Dep. of State] call number varies for paper Online editions are available. | |
| Cambridge encyclopedia of ... [i.e. Cambridge encyclopedia of Russia Ref DK14.C35 1994] |
call number varies |
| Cities of the world | Ref G153.4.C56 1987 |
| Cultural atlas of ... [i.e. Cultural atlas of Russia Ref DK32.M62] |
call number varies |
| Culturgrams: the nations around us [2 vols.] | Ref GT150 .C85 1998 |
| Doing business in......[Price Waterhouse series] | Ref HC10.P8 |
| Encyclopedia of the first world [2 vols] | Ref G63.K87 1990 |
| Encyclopedia of the second world | Ref D847.K82 1991 |
| Encyclopedia of the third world [3 vols] | Ref HC59.7.K87 1992 |
| Encyclopedia of world cultures | Ref GN307.E53 1991 |
| Fodor's ... [i.e. Fodor's Portugal Ref DP526.5.F63 1987] |
call number varies |
| Global benchmarks | Ref HD75.5.Y34 1998 |
| Peoples of the world. Asians and Pacific Islanders | Ref GN625 .M67 1993 |
| Peoples of the world: Latin Americans | Ref F1408.3.M84 1989 |
| Peoples of the world. Eastern Europe and the post-Soviet republics | Ref DJK26 .M67 1993 |
| Peoples of the world: Middle East & No.Africa | Ref DS58.M6 1992 |
| Peoples of the world: Africans south of Sahara | Ref DT352.42.M67 1991 |
| Peoples of the world. Western Europeans | Ref D21.3 .M67 1993 |
| Worldmark encyclopedia of cultures and daily life [4vols] | Ref GN333 .W67 1998 |
| Worldmark encyclopedia of the nations [5 vols] | Ref G63.W67 1995 |
Economic analysis |
|
| Country commercial guides (U.S. Dept of State) | |
| Doing business in......[Price Waterhouse] | Ref HC10.P8 |
| Doing business in Asia: the complete guide | Ref HF1583,D86 1995 |
| Dun & Bradstreet's guide to doing business around . . . | Ref. HF 1416 .M78 1997 |
| Country Studies series [formerly Area Handbook series] | Ref JN1.E85 |
| Europa world year book | Ref JN1.E85 |
| How to make the world your market | Ref HF1416.M254 1992 |
| Information for international marketing | Ref HF1009.5.W4 1986 |
| International economic indicators | Gov Pub C57.19/2: |
| Internet resources & services for int'l business | Ref. HF 54.56 .L58 1998 |
| National Trade Data Bank (NTDB) on CD-ROM
Information is extracted from STAT-USA |
Gov Pub C 1.88 |
| Statistical Abstract of the United States [Section 30: Comparative International Statistics] | Ref HA20 |
| Statistical abstract of the world | Ref. HA 154 .S68 1997 |
| Statistical yearbook [United Nations] | Ref HA12.5.U63 1994 |
| USA Trade on CD-ROM
Trade information extracted from STAT-USA |
Gov Pub C 1:88/3 |
| STAT-USA [see Reference Librarian for single-user login for restricted data areas] |
|
| World almanac | Ref AY67.N5W7 1999 |
| World development indicators | Ref HC59.15.W6J6 1998 |
| World Factbook (CIA) | |
| World quality of life indicators | Ref HC25.W67 1989 |
| World tables [World Bank] | Ref HC59.W67 1989 |
HELIN Catalogue--sample subject headings
| Business intelligence | International business enterprises |
| Corporations, American --[place name] | National characteristics |
| Cost and standard of living | Quality of life |
| Economic indicators | Quality of work life |
| Export marketing | Social indicators |
| Industrial management--cross cultural | Specific companies, industries, countries, etc. |
| Industrial organization -- [place name] | Strategic alliances business |
Periodical indices
Academic Search Premier (EBSCO)
Indexes 2300 periodicals in a variety of subject fields; 1500 of those titles provide full-text articles within the database
Sample search strategy using the GUIDED search form
Geographic name (Poland or Central Europe) (also try the collective term "Many countires" to capture comparative articles) AND Suggested second terms Quality of life
Economic indicators
Social conditions
Socioeconomic factors
Standard of living
ABI/INFORM global business
Index of 1200+ business & management periodicals with more than 90% full-text in the database
Sample search strategy using the GUIDED search form
Product type (cosmetic* or beauty or health) (also try the collective term "Many countires" to capture comparative articles) AND Geographic name (Poland or Central Europe* The asterisk is a truncation symbole (i.e. cosmetic*=cosmetic or cosmetics).
Remember: A product like L'Oreal's RevitaLift could be described as a cosmetic, a beauty adid, or a health care product. Therfore, using the Boolean "OR" to combine synonyms can be a useful strategy.
PAIS International-- (online via FirstSearch --see Reference Librarian for access)
Index to books, articles, government documents, conference proceedings, etc. on all topics, with special emphasis on economics, world development, public policy, etc.
Ingenta
Indexes 14,000+ periodicals by title keyword and author. Offers tables of contents and document delivery as well
Web resources
Many information resources provided by Adams Library or by the HELIN Consortium, especially the type of database listed above under "Periodical indices", are web-resident. They are value-added, edited resources which are fundamentally different from many of the websites you will find by using a web search engine. The page on evaluation below give you some academic criteria to apply in assessing whether an information source is appropriate and credible.
International Organizations
ESCAP (United Nations Economic and Social Commission for Asia and the Pacific)
Includes both narrative and statistical information on the 56 countries of Asia and the Pacific region. Covers categories such as: Population and Rural and Urban Development; Social Development; Environment and Natural Resources; Transport, Communications, Infrastructure and Tourism. Note especially the source Asia and the Pacific in Figures under the category Statistics.
ECLAC (United Nations Economic and Social Commission for Latin America and the Caribbean)
Be sure to choose Contents from the opening menu to see the categories of data covered, which include Economic Development, Foreign Investment, Links to the Global Economy, Population and Development, Social Development, Statistics, Transport, and others. More than 50% of the documents are in English and the rest are in Spanish.
Population Reference Bureau
This nonprofit organization collects data on population related to social, environmental, and political issues.
United Nations Industrial Development Organization
Industrial Statistics category includes wage rates for individual countries, as well as general economic data by region and country
World Bank
World Bank Group collects data on both social and economic indicators, focusing particularly on developing nations of the world.
World Trade Organization
Use the Topical Index or Site Map as starting points. Much country-specific data is embedded in tables or documents that are world or regional overviews.
International Chamber of Commerce
Includes information on thousands of member companies from over 140 countries
US Government Trade Data
Tradenet's Export
Advisor (maintained by the US Dept of Commerce)
** USE ME FIRST **
see also Market Research at this site
Begin with the second link to go directly to a specific Market Research assistance page. An excellent how-to guide for those new to international market research.
FedWorld (US Dept. of Commerce meta-site)
National Trade Data Bank
NOTE: Some data areas within this site are passworded. Please see a Reference Librarian or the Government Documents Librarian for access.
This Dept. of Commerce site includes country information links from:
- World Factbook (CIA)
- Background Notes (State Dept.)
- Foreign Labor Trends
- Country commercial guides (NTIS)
- Area Handbook series (US Army)
- Country Reports on Trade Practices (Commerce Dept.)
US Business Advisor (maintained by the US Small Business Administration)
This site coordinates access to business and trade-related information form over 60 different federal agencies. See particularly the section on International Trade.
EDU-resident sources
CIBER - Center for International Business and Economic Sources
Maintained by the School of Business at Michigan State University, this is one of the best academic meta-sites on international business.
VIBES - Virtual International Business and Economic Sources
A superb, award-winning collection of links, many of them direct to full-text sources and documents pre-selected by Jeanne Welch, Business Librarian, University of North Carolina-Charlotte.
Commercial sites
(just a couple of very well-reviewed, well-documented sites)
Tourist & General:
Excite
Travel (formerly CityNet)
Yahoo
International WebSites Directory (by country)
Business-related:
Country
Business Directory (International Business Forum)
The Internationalist