During the Discovery Phase, we will gather information to better understand the college’s brand challenges at a deeper level, inspiring strategies to empower our brand and leverage our strengths.
Key actions during this phase:
In order to gather information about what our campus community believes are Rhode Island College’s biggest strengths, advantages and opportunities, all are invited to take just five minutes to participate in the survey, below, prior to March 11.
This confidential survey is being conducted and analyzed by our third-party marketing partner,
(add)ventures. Comments received through the survey will be taken into account as the
(add)ventures team develops branding and communications recommendations.
Focus Group Sessions
Following the survey, we will meet with key audiences who are familiar with our brand and have a stake in the future of the college. Sessions with current students, faculty and staff, alumni and donors, and prospective students, will seek to uncover ideas that will enhance our opportunities to strengthen our brand.
Sessions with current students, faculty and staff, alumni and donors, and prospective students, helped to uncover strengths and misconceptions and to uncover ideas that enhanced opportunities to strengthen our brand.
To complement the focus groups and to keep the lines of communication open during this process, we will be talking with our campus teammates at upcoming divisional and department meetings to gauge additional feedback on the strengths and opportunities that we have to enhance our brand. To schedule a visit, or to learn more, email us at
Brand Ambassadors Committee
In order to steward this project through each of the phases and beyond, we will be convening a Brand Ambassadors Committee with representation from each division and key stakeholder group. If you would like more information about the committee, email us at