Courses at the 300-level

COMM 301: Public Relations

The field of public relations is surveyed, with emphasis on the role of the communication specialist as a practitioner. Topics include public relations history, ethics, campaign design, and media use.
4 credit hours

Prerequisites:
  • completion of at least 45 college credits
  • including COMM 200
  • or consent of instructor.
COMM 302: Writing for News and Public Relations

The fundamentals of composition using the AP style guide are introduced. Topics include news values, basic reporting, public relations formats, and techniques for achieving high-quality news and public relations writing.
4 credit hours

Prerequisites:
  • FYW 100 or completion of the College Writing Requirement.
COMM 305: Introduction to Communication Disorders

A variety of speech, language, and hearing problems that may exist in children and adults are examined. Normal processes, abnormalities, and treatment are also discussed.
3 credit hours

Prerequisites:
  • COMM 200
COMM 311: Advanced Public Relations

Additional public relations skills are learned, with emphasis on writing. Formats and public relations methods are also reviewed and applied to case studies.
4 credit hours

Prerequisites:
  • COMM 301 and 302
COMM 312: Advanced News and Public Relations Writing

Students build on their news and media writing skills and become more proficient at public relations writing for digital and traditional outlets. Applications include news conferences and crisis communication.
4 credit hours

Prerequisites:
  • COMM 301 and 302
COMM 319: Phonetics and Phonology

Students develop listening and transcription skills as well as knowledge about the production of speech. The sound structure of language is explored and students are introduced to phonological theory. (Formerly Phonetics.)
4 credit hours

Prerequisites:
  • COMM 255
COMM 320: Speech and Language Development

The theories and stages involved in the acquisition of speech and language skills from birth to adolescence are examined. Included are the subsystems of language and normal and abnormal speech and language development.
3 credit hours

Prerequisites:
  • COMM 200 and 255
COMM 323: Introduction to Audiology

Acoustics, anatomy, and physiology of the ear are introduced. Included are basic hearing tests, hearing disorders, and rehabilitation.
3 credit hours

Prerequisites:
  • COMM 200 and either COMM 255 or 305.
COMM 325: Anatomy and Physiology: Speech and Hearing

Topics include the anatomy and physiology of the speech and hearing mechanism, and neurological, skeletal, and muscular functions involved in speech and hearing. (Formerly Auditory and Speech Mechanisms.)
3 credit hours

Prerequisites:
  • COMM 200 and either COMM 255 or 305.
COMM 332: Gender and Communication

The differences and similarities of the communicative patterns and behaviors of women and men are studied.
3 credit hours

Prerequisites:
  • COMM 358
COMM 333: Intercultural Communication

The communication problems, issues, and consequences that accompany interaction between people from diverse cultures are explored. Research dealing with intercultural communication is explored.
3 credit hours

Prerequisites:
  • COMM 358
COMM 334: Advertising

The key processes of modern advertising practice are introduced. Topics include production of effective advertising and media. Students cannot receive credit for both COMM 334 and MKT 338. (Formerly COMM 338.)
4 credit hours

Prerequisites:
  • COMM 240
COMM 335: Advertising Research

Students explore the processes of acquisition, evaluation, and analysis of information needed for advertising planning. Secondary and primary research for advertising is introduced.
4 credit hours

Prerequisites:
  • COMM 334
COMM 337: Advertising Strategy

Theoretical foundations and the process of developing advertising strategy are introduced. Methods of using research data for developing advertising strategy are presented and case studies are discussed.
4 credit hours

Prerequisites:
  • COMM 334
COMM 339: Advertising Creativity

The process of conceptualizing and preparing advertising for mass media is introduced. Emphasis is placed on creative thinking, strategic writing skills, and visualization.
4 credit hours

Prerequisites:
  • COMM 337
COMM 340: Mass Media Ethics

Focus is on contemporary ethical issues that arise in both traditional mass media and new media contexts. (Formerly Current Issues in Mass Media.)
4 credit hours

Prerequisites:
  • COMM 200
  • COMM 240
COMM 341: Music Video Production

Students examine the art, design, form, and creation of the music video. Preproduction, production, and postproduction techniques, including special effects, are used in several assignments.
4 credit hours

Prerequisites:
  • COMM 246
COMM 342: History and Development of Electronic Media

Emphasis is on the history and development of electronic media and its impact on political, cultural, and economic institutions in the United States.
4 credit hours

Prerequisites:
  • COMM 200
  • COMM 240
COMM 344: Broadcast Journalism

The preparation, writing, production, and editing of broadcast news are discussed. Emphasis is on local and special news events. An analysis of broadcast policies and principles of news management are presented.
4 credit hours

Prerequisites:
  • COMM 246
COMM 345: Nonfiction Video Production

Students explore the development, design, and creation of nonfiction video forms, such as the documentary, corporate videos, and instructional videos. (Formerly Digital Media Production.)
4 credit hours

Prerequisites:
  • COMM 246
COMM 347: Mass Media Law

Laws and regulations that affect both mass media and new media formats are examined. Topics include the First Amendment, libel, commercial speech, obscenity, and other current legal issues. (Formerly Communication Law and Regulation.)
4 credit hours

Prerequisites:
  • COMM 200
  • COMM 240
COMM 348: Global Communication

Students examine how the globalization of communication systems and content affects people’s lives around the world. Media and interaction patterns within and across nations are compared. (Formerly International Telecommunications.)
4 credit hours

Prerequisites:
  • COMM 200
  • COMM 240
COMM 351: Persuasion

The classical and modern elements inherent in persuasion and the means by which individuals and audiences are influenced in predetermined ways are studied.
3 credit hours

Prerequisites:
  • COMM 208
COMM 353: Political Rhetoric

Focus is on the rhetoric of elections and political communication within government institutions.
3 credit hours

Prerequisites:
  • COMM 208
COMM 354: Communication and Civic Engagement

Communication research that supports student-designed learning experiences is used to develop positive citizen involvement.
4 credit hours

Prerequisites:
  • completion of 45 credit hours of courses and COMM 208, or consent of instructor.
COMM 356: Discussion and Group Communication

The principles of group dynamics and discussion in task oriented experiences are examined. Topics include group leadership skills and cooperative problem-solving methods.
3 credit hours

Prerequisites:
  • COMM 208
COMM 357: Public Opinion and Propaganda

The nature and influence of public opinion are explored. Topics include propaganda as a technique for persuasion. (Formerly Propaganda and Public Opinion.)
4 credit hours

Prerequisites:
  • COMM 240 or POL 200
COMM 358: Interpersonal Communication

By participating in a series of communication experiences, students explore principles, skills, and techniques essential for effective face-to-face communication and how to apply them to their daily lives. (Formerly COMM 258.)
3 credit hours

Prerequisites:
  • completion of at least 30 college credits
  • or sophomore standing
COMM 359: Argumentation and Debate

The tools of argumentation and debate are introduced, including the construction of logical arguments and the analysis of arguments for weakness in reasoning or evidence. (Formerly COMM 259.)
3 credit hours

Prerequisites:
  • COMM 208
COMM 376: Advertising Laboratory

Students synthesize and apply the skills and knowledge learned in previous advertising courses to design a complete advertising campaign to enhance professional development skills.
4 credit hours

Prerequisites:
  • COMM 337, with a minimum grade of C.
COMM 377: Public Relations Laboratory

Working in teams, students research, plan, and implement a public relations campaign for not-for-profit groups within the community. Field experience may be required.
4 credit hours

Prerequisites:
  • COMM 301 and 311, each with a minimum grade of C
COMM 378: Forensics

With the approval of the forensics director, students may receive credit for participation in debate and other forensic activities. Admission to the activity does not, by itself, ensure credit. Credit may be awarded no more than four times.
1 credit hours

Prerequisites:
  • completion of at least 30 college credits
  • or sophomore standing

Page last updated: October 12, 2011