The field of public relations is surveyed, with emphasis on the role of the communications specialist as a practitioner. Topics include public relations history, ethics, campaign design, and media use.
3 credit hours
A variety of speech, language, and hearing problems that may exist in children and adults are examined. Normal processes, abnormalities, and treatment are also discussed.
3 credit hours
Additional public relations skills are learned, with emphasis on writing. Formats and public relations methods are also reviewed and applied to case studies.
3 credit hours
Students develop listening and transcription skills as well as knowledge about the production of speech. The sound structure of language is explored and students are introduced to phonological theory. (Formerly Phonetics.)
4 credit hours
The theories and stages involved in the acquisition of speech and language skills from birth to adolescence are examined. Included are the subsystems of language and normal and abnormal speech and language development.
3 credit hours
Technical issues regarding the production and perception of speech signals are examined, along with basic acoustics, acoustics of speech, speech and hearing physiology, speech perception, and laboratory instrumentation.
3 credit hours
Acoustics, anatomy, and physiology of the ear are introduced. Included are basic hearing tests, hearing disorders, and rehabilitation.
3 credit hours
Topics include the anatomy and physiology of the speech and hearing mechanism, and neurological, skeletal, and muscular functions involved in speech and hearing.
3 credit hours
Twenty-five clock hours of clinical observation are required in speech/language pathology and audiology, including observation of manufactured videotaped sessions and on-site sessions in schools, hospitals, and clinics.
2 credit hours
The differences and similarities of the communicative patterns and behaviors of women and men are studied.
3 credit hours
The communication problems, issues, and consequences that accompany interaction between people from diverse cultures are explored. Research dealing with intercultural communication is explored.
3 credit hours
Focus is on computer-driven techniques for design and production of presentations. Topics include audience analysis, learning theory, and other concepts that ensure a successful presentation.
3 credit hours
The key processes of modern advertising practice are introduced. Topics include production of effective advertising and media. Students cannot receive credit for both Communications 338 and Marketing 438.
3 credit hours
Topics cover a broad area of contemporary concerns about the mass media. Focus is on the relationships between the media and social, economic, and political issues.
3 credit hours
Emphasis is on the history and development of electronic media and its impact on political, cultural, and economic institutions in the United States. (Formerly History and Development of Telecommunications.)
3 credit hours
The preparation, writing, production, and editing of broadcast news are discussed. Emphasis is on local and special news events. An analysis of broadcast policies and principles of news management are presented.
3 credit hours
Students explore the development, design, and creation of video programming through the use of field-production techniques. (Formerly Electronic Field Production and Editing.)
3 credit hours
Issues of control in mass media and in telecommunication systems are explored. Included are the legal and regulatory frameworks of telecommunication applications.
3 credit hours
The organization and operation of different broadcasting systems around the world are examined. Also explored is the role of telecommunication and electronic media in today’s international environment.
3 credit hours
Experience is provided in narrative video production in a television studio environment. Advanced techniques in field production, postproduction, and special effects are introduced.
3 credit hours
The classical and modern elements inherent in persuasion and the means by which individuals and audiences are influenced in predetermined ways are studied.
3 credit hours
Conflict is examined as a personal and societal challenge that can be managed by applying communication skills and knowledge.
3 credit hours
Consideration is given to the rhetoric of elections and to political communication within government institutions.
3 credit hours
Study is made of communication research that supports student-designed learning experiences used to develop areas of positive citizen involvement.
4 credit hours
Topics include communicative behavior, the symbolizing process, communication failure, and responses to words and symbols. The relationships among language, reality, and human behavior are also explored.
3 credit hours
The principles of group dynamics and discussion as employed in task-oriented experiences are studied. Attention is also given to the development of group leadership skills and cooperative problem-solving methods.
3 credit hours
The nature and influence of public opinion are explored. Topics include propaganda as a technique for persuasion.
3 credit hours
By participating in a series of communication experiences, students explore principles, skills, and techniques essential for effective face-to-face communication and how to apply them to their daily lives. (Formerly Communications 258.)
3 credit hours
The tools of argumentation and debate are introduced. Included are the construction of logical arguments and the analysis of arguments for weakness in reasoning or evidence. (Formerly Communications 259.)
3 credit hours
Working in teams, students research, plan, and implement a public relations campaign for not-for-profit groups within the community. Field experience may be required.
3 credit hours
With the approval of the forensics director, students may receive credit for participation in debate and other forensic activities. Admission to the activity does not, by itself, ensure credit. Credit may be awarded no more than four times.
1 credit hours