Home | Syllabus | Powerpoints | Assignments | News | Contact
MKT 335:  Marketing Communications and Promotion
Rhode Island College
Dr. David Blanchette

Basic promotional tools available to the marketing manager are studied:  advertising, sales promotion, personal selling, and publicity.

3 credit hours.  Prerequisite:  MKT 301 or permission of chair. 

This course focuses on the underlying concepts driving practitioner development of and consumer response to Integrated Marketing Communications.  These principles will further serve as foundations for subsequent marketing and communications courses, as well as allow students to make personal and professional applications.

Copyright © 2008 David Blanchette. All rights reserved.                                                         Designed by TemplateYes