Marketing Communications and Promotion
Rhode Island College
Dr. David Blanchette
Basic promotional tools available to the
marketing manager are studied: advertising, sales promotion,
personal selling, and publicity.
3 credit hours. Prerequisite: MKT 301 or permission of
focuses on the underlying concepts driving practitioner development of
and consumer response to Integrated Marketing Communications.
These principles will further serve as foundations for subsequent
marketing and communications courses, as well as allow students to make
personal and professional applications.