Welcome to Retail Management

This course focusus on contemporary problems facing retail strategic and tactical decision makers. The objectives of the course are to help students understand conceptual retailing issues, develop important skills, and apply knowledge and skills to practical projects in a logical and creative manner. 


This is not simply a "best practices," vocational-type course, nor is the emphasis on "soft" topics like fashion.  Rather, in striking a balance between theory and practice, retail topics will be considered within analytical frameworks.  While the emphasis will be on strategy, novel perspectives will be introduced, including experiential retailing, ethics, information technologies, creativity, entrepreneurship, stock analysis, etc

Course Requirements

The prerequisites for this course are junior standing (60+ credits), completion of MKT 301, or instructor permission.

The required text for the course is Berman, Barry, and Evans, Joel R. (2007). Retail Management: A Strategic Approach, 10th edition, Pearson/Prentice Hall, ISBN 0-13-187016-5.  This is a very expensive text -best I could do- so I encourage you to seek alternative sources such as online, used, etc.

There is no attendance requirement- you are adults.  Civil, ethical, and professional behavior are required, however.  This means that proper decorum should be maintained, dishonesty will not be tolerated, and submissions should reflect college-level standards and be professionally delivered

Have Fun!

This class affords every opportunity to participate, form friendships, be creative, expand your horizons, and develop skills while having fun.  Most importantly, I am here to help you become who you want to be.  Treat the course as an elective to fill out your schedule if you want, but it can be so much more.  It's up to you...

"Choose a job you love and you will never have to work a day in your life." -Confucius