MKT 462: Strategic
Rhode Island College
Dr. David Blanchette
This is a capstone course
designed to integrate the marketing functions of product, price,
channels, and promotion with the concepts of strategic planning.
Emphasis is on the relevance of this integration to marketing.
3 credit hours. Prerequisite: MKT 301,
329, 333, 334, and
one additional 300+ level marketing course or permission of
chair. Offered Spring.
The objective of this course is to enhance skills in strategic thinking
in marketing and in developing, implementing, and presenting marketing
MKT 462 Marketing Strategy