MKT 462: Strategic Marketing Management

MKT 462: Strategic Marketing Management
Rhode Island College
Dr. David Blanchette

This is a capstone course designed to integrate the marketing functions of product, price, channels, and promotion with the concepts of strategic planning. Emphasis is on the relevance of this integration to marketing.

3 credit hours. Prerequisite: MKT 301, 329, 333, 334, and one additional 300+ level marketing course or permission of chair. Offered Spring.

The objective of this course is to enhance skills in strategic thinking in marketing and in developing, implementing, and presenting marketing plans.







			MKT 462: Strategic Marketing Management Rhode Island College Dr. David Blanchette This is a capstone course designed to integrate the marketing functions of product, price, channels, and promotion with the concepts of strategic planning. Emphasis is on the relevance of this integration to marketing. 3 credit hours. Prerequisite: MKT 301, 329, 333, 334, and one additional 300+ level marketing course or permission of chair. Offered Spring. The objective of this course is to enhance skills in strategic thinking in marketing and in developing, implementing, and presenting marketing plans. MKT 462 Marketing Strategy
Lecture Powerpoints Markstrat Online Site The course uses a simulation to integrate marketing concepts. The link above will access the online simulation (Markstrat).