Courses at the 300-level

Concepts used in managing organizations are explored, including planning, organizing, leading, and controlling. Students also gain experience in and perspectives on working with groups and developing managerial communication skills.
3 credit hours

• Completion of at least 45 college credits

Contemporary paradigms, cultural issues, and rationales for managing a diverse workplace are highlighted. Individual approaches, conflicts, and organizational response repertoires are also examined. (Formerly Women in Management)
3 credit hours

• MGT 301

Entrepreneurial attributes and applications of relevant management concepts to a small business are assessed. A business plan is developed. (Formerly Management 303.)
3 credit hours

• MGT 301

This is an examination of venture initiation, new venture development, venture capital, and small business development useful to potential entrepreneurs. Emphasis is on decision making involving market and venture uncertainty.
3 credit hours

• MGT 301
• or consent of the department chair

This is an examination of the integration of enterprise resource planning, expert systems, and artificial intelligence into manufacturing planning, control, and management. The use of enabling software is also explored.
3 credit hours

• MGT 301

An overview is given of the role of the general manager and human resource specialist in managing the human resources of organizations. (Formerly Personnel Management.)
3 credit hours

• MGT 301

This is an investigation of how and why certain events and behavioral processes occur in organizations and how a manager can influence those processes. Focus is on individuals and groups in the organization.
3 credit hours

• MGT 301

Focus is on organizations as aggregates of people in departments or divisions and the structure and behavior of those aggregates. Students cannot receive credit for both Management 329 and Sociology 306.
3 credit hours

• MGT 301
• or consent of the department chair

Occupational safety and health, together with environmental problems, are discussed from technical, social, managerial, and legal perspectives.
3 credit hours

• MGT 301

Bargaining and conflict resolution concepts are supplemented and reinforced.
3 credit hours

• MGT 301
• MGT 320
• MGT 322

The effectiveness and efficiency of business process design, implementation, and management are analyzed for manufacturing and service firms.
3 credit hours

• MGT 301
• MGT 249

Focus is on dynamic social, legal, political, economic, and ecological issues that require socially responsible behavior on the part of individuals and organizations.
3 credit hours

• Completion of at least 60 college credits

This is a cross-cultural study of management systems. The unique business management systems practiced in other countries are examined, including Japanese management and co-determination in Germany.
3 credit hours

• MGT 301
• or consent of the department chair

Focus is on the institutions and processes that constitute the international environment of business. Topics include international trade, balance of payments, and multinational companies. (Formerly International Environment of Business.)
3 credit hours

• MGT 301
• MKT 301

Emphasis is on design and management of activities along the supply chain, from purchasing and materials management to distribution and transportation systems. Students cannot receive credit for both Management 347 and Marketing 347.
3 credit hours

• MGT 301
• MKT 301

Operations comprise the transformation of materials, technologies, and human resources into products and services. Decisonmaking techniques for effective management of operations at both the strategic and operating levels are introduced.
3 credit hours

• MGT 301
• MATH 248

Students develop, analyze, and implement strategies for a wide range of service organizations. Emphasis is on topics that represent particular challenges for managers in service organizations.
3 credit hours

• MGT 301

The means and advantages of establishing an effective quality system in manufacturing and service firms are discussed.
3 credit hours

• MGT 301

Current trends in the management of service organizations are explored. Focus is on the design, implementation, and management of strategies specific to services, such as e-commerce, entrepreneurship, and technology management.
3 credit hours

• MGT 301

This is an examination of the role of marketing in society, consumer behavior, product management, pricing, distribution, and promotion.
3 credit hours

• Completion of at least 45 college credits

The new product development process, from idea generation to launch, is explored.
3 credit hours

• MKT 301

Creative marketing applications to new products, services, promotions, and distribution are explored. Each student is expected to develop a novel prototype in at least one of these areas.
3 credit hours

• MKT 301

This is an integrated study of the theory and practice of industrial marketing. Similarities between consumer-goods and industrial-goods marketing are highlighted and analysis is made of decisions involving industrial marketing.
3 credit hours

• MKT 301

Services marketing is studied, with emphasis on the difference between services and manufacturing industries and on the development of marketing strategies for more effective competition in different types of service businesses.
3 credit hours

• MKT 301

Direct marketing strategy and techniques are introduced. Topics include databases, electronic media, direct mail, catalogs, direct response advertising, telemarketing, and the role of direct marketing in the marketing mix.
3 credit hours

• MKT 301

Global issues that confront today's international marketers are addressed. Concepts relevant to all international marketers are presented, regardless of the extent of their international involvement.
3 credit hours

• MKT 301

The role of marketing information as the basis for decision making is studied, including the cost and value of information, research design and instrumentation, data analysis, and forecasting. Problem-solving exercises are included.
3 credit hours

• MGT 249
• MKT 301

The marketing environment, consumer behavior, and market segmentation is studied. Emphasis is on understanding the turbulent environment surrounding the marketing decision maker.
3 credit hours

• MKT 301

Basic promotional tools available to the marketing manager are studied: advertising, sales promotion, personal selling, and publicity.
3 credit hours

• MKT 301

The integration of critical issues, processes, and techniques of the managerial function as it relates to retailing is analyzed. Emphasis is on the strategic aspects of retailing and the managerial planning required to meet objectives.
3 credit hours

• MKT 301

The key processes of modern advertising practice are studied. Students cannot receive credit for both Communications 338 and Marketing 338. (Formerly Marketing 438.)
3 credit hours

• MKT 301

Focus is on personal selling, a subset of the promotional element of marketing strategy, which involves face-to-face relationships, personal influence, and complex communication processes. (Formerly Sales Management.)
3 credit hours

• MKT 301

Emphasis is on design and management of activities along the supply chain, from purchasing and materials management to distribution and transportation systems. Students cannot receive credit for both Management 347 and Marketing 347.
3 credit hours

• MGT 301
• MKT 301