Courses at the 300-level

Management concepts are explained, including planning, organizing, leading, and controlling. Students develop managerial communication skills by working with groups.
3 credit hours

• Completion of at least 45 college credits

Topics include contemporary paradigms, cultural issues, and rationales for managing a diverse workplace. Individual approaches, conflicts, and organizational responses are examined. (Formerly Women in Management.)
3 credit hours

• MGT 301

Management concepts are applied to small businesses and a business plan is developed. (Formerly MGT 303.)
3 credit hours

• MGT 301

Venture initiation, development, and capital are discussed. Emphasis is on decision making in an environment of market and venture uncertainty.
3 credit hours

• MGT 301

This is an examination of the integration of enterprise resource planning, expert systems, and artificial intelligence into manufacturing planning, control, and management. The use of enabling software is also explored.
3 credit hours

• MGT 301

This is an overview of the role of the general manager and human resource specialist. (Formerly Personnel Management.)
3 credit hours

• MGT 301

Students investigate how and why certain events and behavioral processes occur in organizations. They also explore the ways in which a manager can influence those processes.
3 credit hours

• MGT 301

Discussion focuses on why organizations behave the way they do (theory) and the elements managers use to build them (design). (Formerly Organization Management: A Macro Perspective.)
3 credit hours

• MGT 301
• or consent of department chair

Occupational safety and health and environmental problems are discussed from technical, social, managerial, and legal perspectives.
3 credit hours

• MGT 301

Bargaining and conflict resolution concepts are supplemented and reinforced.
3 credit hours

• MGT 301
• MGT 320
• MGT 322

The effectiveness and efficiency of business process design, implementation, and management are analyzed in manufacturing and service firms.
3 credit hours

• MGT 301
• MGT 249

Focus is on dynamic social, legal, political, economic, and ecological issues that require socially responsible behavior on the part of individuals and organizations.
3 credit hours

• Completion of at least 60 college credits

This is a cross-cultural study of management systems. The unique business management systems practiced in other countries are examined, including Japanese management and codetermination in Germany.
3 credit hours

• MGT 301
• or consent of department chair

Focus is on the institutions and processes that constitute the international environment of business. Topics include international trade, balance of payments, and multinational companies. (Formerly International Environment of Business.)
3 credit hours

• MGT 301
• MKT 301

Emphasis is on the design and management of activities along the supply chain, from purchasing and materials management to distribution and transportation systems. Students cannot receive credit for both MGT 347 and MKT 347.
3 credit hours

• MGT 301
• MKT 301

Techniques for the effective management of operations at both the strategic and operating levels are introduced.
3 credit hours

• MGT 301
• MATH 248

Students develop, analyze, and implement strategies for a wide range of service organizations. Emphasis is on the particular challenges for managers in service organizations.
3 credit hours

• MGT 301

The means and advantages of establishing an effective quality system in manufacturing and service firms are discussed.
3 credit hours

• MGT 301 and MATH 248

Current trends in the management of service organizations are explored. Focus is on the design, implementation, and management of strategies specific to services, such as e-commerce, entrepreneurship, and technology management.
3 credit hours

• MGT 301

This is an examination of the role of marketing in society, consumer behavior, product management, pricing, distribution, and promotion.
3 credit hours

• Completion of at least 45 college credits

The new product development process, from idea generation to launch, is explored.
3 credit hours

• MKT 301

Focus is on the creative marketing of new products, along with services, promotions, and distribution. Students develop a novel prototype in at least one of the areas listed above.
3 credit hours

• MKT 301

This is an integrated study of the theory and practice of industrial marketing. Similarities between consumer-goods marketing and industrial-goods marketing are highlighted and analysis is made of decisions involving industrial marketing.
3 credit hours

• MKT 301

Focus is on the difference between service industries and manufacturing industries. Topics include the development of marketing strategies in service industries.
3 credit hours

• MKT 301

Direct marketing strategy and techniques are introduced. Topics include databases, electronic media, direct mail, catalogs, direct response advertising, telemarketing, and the role of direct marketing in the marketing mix.
3 credit hours

• MKT 301

Global issues that confront today's international marketers are addressed. Concepts relevant to all international marketers are presented, regardless of the extent of their international involvement.
3 credit hours

• MKT 301

The role of marketing information as the basis for decision making is studied, including the cost and value of information, research design and instrumentation, data analysis, and forecasting. Problem-solving exercises are included.
3 credit hours

• MGT 249
• MKT 301

The marketing environment, consumer behavior, and market segmentation is studied. Emphasis is on understanding the turbulent environment surrounding the marketing decision maker.
3 credit hours

• MKT 301

Basic promotional tools available to the marketing manager are studied: advertising, sales promotion, personal selling, and publicity.
3 credit hours

• MKT 301

Emphasis is on retail strategies and the managerial planning required to meet objectives.
3 credit hours

• MKT 301

The key processes of modern advertising practice are introduced. Topics include production of effective advertising and media. Students cannot receive credit for both COMM 334 and MKT 338. (Formerly MKT 438.)
3 credit hours

• MKT 301

Focus is on personal selling, a subset of the promotional element of marketing strategy, which involves face-to-face relationships, personal influence, and complex communication processes. (Formerly Sales Management.)
3 credit hours

• MKT 301

Emphasis is on design and management of activities along the supply chain, from purchasing and materials management to distribution and transportation systems. Students cannot receive credit for both MGT 347 and MKT 347.
3 credit hours

• MGT 301 and MKT 301