B.S. in Marketing
Course Requirements
Students must consult with their assigned advisor before they will be able to register for courses.
A graded writing assignment is required in every course.
| Course No. | Course Title | Credits |
|---|---|---|
| ACCT 201 | Principles of Accounting I: Financial | 3 |
| ACCT 202 | Principles of Accounting II: Managerial | 3 |
| CIS 251 | Computers in Management | 3 |
| CIS 352 | Management Information Systems | 3 |
| ECON 214 | Principles of Microeconomics | 3 |
| ECON 215 | Principles of Macroeconomics | 3 |
| FIN 301 | Managerial Finance and Control | 3 |
| MGT 249 | Business Statistics II | 3 |
| MGT 301 | Foundations of Management | 3 |
| MGT 322 | Organizational Behavior | 3 |
| MGT 341 | Business, Government, and Society | 3 |
| MGT 348 | Operations Management | 3 |
| MGT 461 | Seminar in Strategic Management | 3 |
| MKT 301 | Introduction to Marketing | 3 |
| MKT 329 | Global Marketing | 3 |
| MKT 333 | Market Research | 3 |
| MKT 334 | Consumer Behavior | 3 |
| MKT 462 | Strategic Marketing Management | 3 |
| Three additional courses in marketing at the 300-level | 9 | |
Cognates | ||
| MATH 177 | Quantitative Business Analysis I (*) | 4 |
| MATH 238 | Quantitative Business Analysis II | 3 |
| MATH 248 | Business Statistics I | 4 |
| * Fulfills the Mathematics Category of General Education. | ||
Total Credit Hours | 72 | |