UPDATE for Tuesday, Jan. 27: All classes/activities cancelled today thru 4 p.m. Wednesday, Jan. 28. Click for details.

MKT 315: Marketing Creativity

Focus is on the creative marketing of new products, along with services, promotions, and distribution. Students develop a novel prototype in at least one of the areas listed above.
3 credit hours

Prerequisites:
  • MKT 301

Page last updated: October 2, 2006