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RIC alum wins design contest for Love Is Louder campaign


Brittany Snow, left, Jeff T. Buco and Crystal Ortiz pose with Buco's winning t-shirt design.
Jeff T. Buco ’10 was recently chosen as the winner of a T-shirt design contest for the Love Is Louder movement.

The organization was started by actress Brittany Snow (“American Dreams”, “Hairspray”), The Jed Foundation and MTV as a response to the recent influx of teenagers committing suicide.

Love Is Louder uses social media such as Facebook and Twitter to invite teenagers to join in on positive and encouraging conversations and posts.

The movement hopes to continue to reach millions of people, as well as send the inspiring message that “love and support are more powerful than the external and internal voices that bring us down, cause us pain, and make us feel hopeless.”

“This is a cause dear to my heart, as I was bullied throughout my grammar, middle and high school years, and it was the love of my friends and family that helped me survive,” said Buco.

Buco entered the online competition, and his design was chosen by Snow from among thousands of applications.

“I sent in my design, and a couple of weeks later I was contact by Crystal Ortiz from 0Three Media, saying I had won the contest and that JetBlue came on as a sponsor and wanted to fly me out to LA,” said Buco.

He attended the Love Is Louder red carpet event on Feb. 15, at the Rock & Republic storefront on Robertson Boulevard in Beverly Hills.

At the event, Buco was invited to the DJ booth and introduced by Snow to give a short speech about his design.

“It was a truly magical night that I will never forget,” said Buco, who graduated RIC last spring with a degree in theatre, and recently appeared in the RIC production of “Pippin” at the Kennedy Center American College Theatre Festival.

The t-shirt with Buco’s design is being produced through Rock & Republic and is now sold in stores and online for $20. Proceeds from the T-shirt will support Love Is Louder.