Marketing BS

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With our Marketing bachelor's degree, master the art of persuasion and market analysis.

Diane Oliver, Marketing and Graphic Design major

Build your own brand, or manage a successful one, with RIC's Marketing Program.

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In our Bachelor of Science in Marketing you'll learn to drive the success of products, services and businesses through research and analysis, messaging, product support and public relations.

High-Demand Marketing Careers

  • Sales Manager
  • Market Research Analyst
  • Fundraiser
  • Brand Manager
  • Public Relations Specialist
  • Media Buyer

Why Earn a Marketing Bachelor's Degree at Rhode Island College?

  • Our Marketing degree focuses on how to maximize the demand for products and services and attract and retain business.
  • Our engaged, highly knowledgeable faculty offer personalized learning in small class settings.
  • Our Marketing majors develop valuable, adaptable skills that apply across a wide range of industries.
  • Topic covered include: strategic marketing, business statistics, micro and macroeconomics, consumer behavior, business analysis and information systems.
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We're thrilled that you're interested in Rhode Island College and we want to make sure that nothing stands in your way of pursuing a RIC degree. Just let us know how we can help you with your next steps.

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More Program Specifics

Understand the courses you’ll take, the curriculum requirements to meet, and the concepts you’ll gain mastery of. This program also offers a minor program option. Get the detailed information you’re looking for.

The RIC Advantage

With our marketing degree, you will gain entry into a wide range of lucrative careers at a tremendous value.

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Our Management and Marketing Faculty

A business has to get their new offerings to market and gain the attention of their target audience – in our Marketing BS program we'll teach you how.

Hear From a Student

Alexandra Wilson

Alexandra Wilson

“My end goal is to work with a nonprofit and climb the ladder into a director position. That would be amazing!”

– Marketing, Management, and Communication Triple Major

Find Your Marketing Niche

Program Details

Course Information

Course Requirements

Course Descriptions

General Education

All degree programs require the completion of one 3-4 credit course in each of the nine General Education categories and the completion of at least 40 total credits of General Education courses. The General Education Program provides a foundation for deeper study in a wide range of academic disciplines, enabling students to develop the skills and habits of mind necessary for full participation in an increasingly complex world.

General Education at RIC

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Program/Learning Goals

Upon completion of this program, students will be able to:

  • analyze data for marketing decision making
  • integrate a global perspective to marketing issues and challenges
  • design exploratory and descriptive marketing research
  • apply principles of consumer behavior to marketing issues and challenges
  • create strategic marketing plans
  • apply the concepts of market segmentation and product positioning

Next

Minor in Marketing

Declaring a minor allows you to explore other areas of interest and make interdisciplinary connections. Minor areas at RIC complement and reinforce all major areas of study. By declaring a minor, you can set yourself apart as a candidate for job, internship and volunteer opportunities.

Marketing Minor Course Requirements

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Department of Management and Marketing

The Department of Management and Marketing prepares students for entry-level professional positions.

  • placeAlger Hall 203​
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Dr. Stephen P. Ramocki

Professor