- Department, Office, or School
- Department of Communication
- Council of Rhode Island College
- Associate Professor
- emailjkim@ric.edu
- phone401-456-8270
- location_onGaige Hall, 009
Education
- Ph.D., University of Florida
- M.A., University of Missouri - Columbia
- B.A., Korea University
Courses
- COMM 251 Research Methods in Communication
- COMM 334 Advertising
- COMM 335 Advertising Research
- COMM 337 Advertising Strategy
- COMM 376 Advertising Laboratory
- COMM 490 Independent Study
- COMM 493 Senior Thesis
Expertise & Research Interests
Areas of Expertise
- Advertising
- Public Relations
Research Interests
- Advertising effectiveness
- eWOM in online consumer reviews
- Agenda-setting and agenda-building theory
- Risk communication
- Online activism