Dr. Jinsoo Kim

Education

Ph.D., University of Florida

M.A., University of Missouri - Columbia

B.A., Korea University

Courses

COMM 251 Research Methods in Communication
COMM 334 Advertising
COMM 335 Advertising Research
COMM 337 Advertising Strategy
COMM 376 Advertising Laboratory
COMM 490 Independent Study
COMM 493 Senior Thesis

Expertise & Research Interests

Areas of Expertise

Advertising

Public Relations

Research Interests

Advertising effectiveness

eWOM in online consumer reviews

Agenda-setting and agenda-building theory

Risk communication

Online activism ​​