Dr. Jinsoo Kim

Department, Office, or School
Department of Communication
  • Associate Professor


Ph.D., University of Florida

M.A., University of Missouri - Columbia

B.A., Korea University


COMM 251 Research Methods in Communication
COMM 334 Advertising
COMM 335 Advertising Research
COMM 337 Advertising Strategy
COMM 376 Advertising Laboratory
COMM 490 Independent Study
COMM 493 Senior Thesis

Expertise & Research Interests

Areas of Expertise


Public Relations

Research Interests

Advertising effectiveness

eWOM in online consumer reviews

Agenda-setting and agenda-building theory

Risk communication

Online activism ​​